Journal
Slow down. Look properly. Make a better decision.
The digital industry is very good at producing answers before it has agreed on the question. Journal is where Hummingbird takes a little more time: we examine the evidence, explain the trade-offs and connect technical detail to decisions an organisation can actually make.
Featured · Sustainable web design
What makes a website sustainable?
A sustainable website is not a special kind of website. It is a useful website made with greater care.
Our editorial standard
What we owe the reader
- A real author and publication date.
- Sources close to the claims they support.
- Clear separation between fact, estimate and opinion.
- Corrections when evidence or standards change.
- A useful next action, not a forced sales pitch.
Looking for a practical starting point?
If an article has helped you recognise a problem in your own website, tell us what you are seeing.