Website audits
Replace guesswork with a practical plan.
A Hummingbird audit identifies where your site is losing speed, users and energy — and gives you a prioritised plan for improving it. A human review supported by tools, not an automated report passed off as insight.
When an audit makes sense
Replace guesswork with a shared picture of the problem.
- Your website feels slow or difficult to use.
- Enquiries have fallen and the reason is unclear.
- The content or navigation has become untidy.
- The site works poorly on mobile.
- Your team is frustrated by the content-management system.
- You are concerned about accessibility.
- Plugins, scripts or integrations have accumulated over time.
- You are considering a redesign and want evidence before committing.
What we assess
We look at the whole website.
A useful audit connects the experience people have with the systems, content and choices behind it.
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Experience, content and conversion
Do people find what they need? Does the content say the right things in the right order? Are calls to action clear and do forms support the way people actually decide?
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Accessibility and mobile usability
Key templates reviewed for common barriers: keyboard use, contrast, forms, focus and media. Mobile assessed as an experience in its own right, not a desktop design that shrinks.
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Performance, search and carbon
Loading, responsiveness and Core Web Vitals with lab and field data kept clearly distinct. Crawlability and indexation signals. Data transfer measured on representative journeys and emissions estimated with the model recorded.
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Technology, hosting and maintainability
Outdated components, excessive plugins, fragile integrations and hosting choices. How easily the team can publish, update and retire content without increasing the burden.
What you receive
Evidence, priorities and a practical plan.
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Executive summary
A concise account of what is working, what is not and the most important decisions ahead.
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Evidence-based findings
Screenshots, examples and test results organised around the real experience, not tool categories.
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Prioritised recommendations
Each action labelled by likely value, urgency and effort — quick wins distinguished from structural work.
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Measurement record
Tools, dates and conditions recorded so later work can be compared on the same basis.
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Improvement roadmap
Immediate fixes, medium-term improvements and any case for redesign, in a practical sequence.
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Review call
We present the findings and help you decide the right next step. A report should begin a conversation, not end one.
A report people can use
Findings are connected to decisions.
Every recommendation shows the evidence, the likely value and the effort involved. Practical priorities, not a list of every imperfection.
- Starts at €3,000 plus VAT — fixed proposal before work begins
- 15–20 business days from access and brief confirmed
- Useful whether Hummingbird carries out the improvements or not
How it works
The audit process.
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Stage 1
Discover
We agree what the website needs to achieve, which audiences it serves and which journeys matter most. Scope is fixed before review begins.
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Stage 2
Analyse
We examine pages, tasks, content, technology and evidence across all eight areas. Tools support the human judgement; they do not replace it.
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Stage 3
Prioritise and report
Individual findings connect to larger patterns. A clear document and a review call help you decide what to act on first. The report starts a conversation, not ends one.
Let's make the next decision easier.
Tell us what concerns you, where the doubt is and what you need to do next. We will confirm whether an audit is the right first step and send a fixed proposal before work begins.